{"id":25960,"date":"2020-11-20T14:24:32","date_gmt":"2020-11-20T14:24:32","guid":{"rendered":"https:\/\/thestudiodigital.co.uk\/?post_type=rara-portfolio&#038;p=25960"},"modified":"2023-07-13T17:48:07","modified_gmt":"2023-07-13T17:48:07","slug":"lush-cosmetics-website","status":"publish","type":"rara-portfolio","link":"https:\/\/thestudiodigital.co.uk\/?rara-portfolio=lush-cosmetics-website","title":{"rendered":"B2C Lush Cosmetics Website Redesign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25960\" class=\"elementor elementor-25960\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-639296a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"639296a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33fd2e0\" data-id=\"33fd2e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c138ac4 elementor-widget elementor-widget-heading\" data-id=\"c138ac4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Lush Cosmetics Webpage - Redesign<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08b68ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08b68ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96fb7d2\" data-id=\"96fb7d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7485c20 elementor-widget elementor-widget-spacer\" data-id=\"7485c20\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-321e459 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"321e459\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ad46250\" data-id=\"ad46250\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4457e83 elementor-widget elementor-widget-image\" data-id=\"4457e83\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"796\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-11.27.00.png\" class=\"attachment-medium_large size-medium_large wp-image-25448\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-11.27.00.png 748w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-11.27.00-282x300.png 282w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-09ae810\" data-id=\"09ae810\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9717c48 elementor-widget elementor-widget-text-editor\" data-id=\"9717c48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>My goal for this project is to design a solution to help increase conversion rates and referrals.<\/strong><\/p><p><strong><span style=\"text-align: start\">Lush Cosmetics, created in 1995, is an ethical skincare and beauty brand.<\/span><\/strong><\/p><p><strong>Lush has\u00a0always been at the forefront of innovative products. They stand by only using natural ingredients and banning any animal testing.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51ce2f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51ce2f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-401bf90\" data-id=\"401bf90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51abde2 elementor-widget elementor-widget-spacer\" data-id=\"51abde2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6b880f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6b880f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b75bca\" data-id=\"1b75bca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8186ae8 elementor-widget elementor-widget-text-editor\" data-id=\"8186ae8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The shopping experience has changed dramatically throughout the past 2 years.<\/p><p>We once would relish the days when we would set up a whole day to go shopping now within 2 minutes, we can make a purchase.<\/p><p>Shoppers are now fast pace decision-makers with no time to spare.<\/p><p>A shift in the shopping climate means that everyone who would usually come into the shops now orders for home delivery.\u00a0<\/p><p>After covid, employers realised how to adapt their work environment by creating remote working. This then increases the likelihood of customers ordering online.<\/p><h5 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">\u00a0<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb18cc8\" data-id=\"cb18cc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2bb037 elementor-widget elementor-widget-image\" data-id=\"d2bb037\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"959\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-15.51.33-768x982.png\" class=\"attachment-medium_large size-medium_large wp-image-25456\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-15.51.33-768x982.png 768w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-15.51.33-235x300.png 235w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-15.51.33-801x1024.png 801w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-15.51.33.png 1158w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-202f608 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"202f608\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f2d31c\" data-id=\"5f2d31c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4402949 elementor-widget elementor-widget-spacer\" data-id=\"4402949\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ee0cd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ee0cd8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a79e2d8\" data-id=\"a79e2d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9df0d94 elementor-widget elementor-widget-heading\" data-id=\"9df0d94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\"When you walk into any of their department stores you get hit with all these beautiful smells and amazing visual merchandising. You\u2019re also immediately greeted with a smile and a warm welcome. You truly feel like you're a family member when you walk into the store.\"\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adb7952 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adb7952\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bad6aa4\" data-id=\"bad6aa4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a39baa9 elementor-widget elementor-widget-spacer\" data-id=\"a39baa9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f81a19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f81a19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af2b672\" data-id=\"af2b672\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-963f07a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"963f07a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e4f04c\" data-id=\"1e4f04c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c08c9a5 elementor-widget elementor-widget-spacer\" data-id=\"c08c9a5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98db47f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98db47f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a32c1f7\" data-id=\"a32c1f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95f89b5 elementor-widget elementor-widget-heading\" data-id=\"95f89b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Competitor Research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44caabc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44caabc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce505e3\" data-id=\"ce505e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b262021 elementor-widget elementor-widget-image\" data-id=\"b262021\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"584\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-09.11.35-768x598.png\" class=\"attachment-medium_large size-medium_large wp-image-25357\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-09.11.35-768x598.png 768w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-09.11.35-300x234.png 300w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-09.11.35-1024x798.png 1024w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-09.11.35.png 1186w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67c6d08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67c6d08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a9c758\" data-id=\"7a9c758\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ffca2b elementor-widget elementor-widget-spacer\" data-id=\"5ffca2b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a19c41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a19c41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c55e92c\" data-id=\"c55e92c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eadc638 elementor-widget elementor-widget-heading\" data-id=\"eadc638\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qualitative User Interviews<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-922cd59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"922cd59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a321d5b\" data-id=\"a321d5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02be101 elementor-widget elementor-widget-accordion\" data-id=\"02be101\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-accordion{text-align:left}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2871\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2871\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">User Interview 1<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2871\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2871\"><ul><li class=\"p1\"><strong>How much time do you typically spend on the website?<\/strong><\/li><\/ul><p class=\"p1\">I spend about 10 mins on the website checking out the products. I know what I like.<\/p><ul><li><strong>What do you like about how you currently make a purchase on the site?<\/strong><\/li><\/ul><p>I like the website it is fairly easy to navigate to the products I like.<\/p><ul><li><strong>What is the biggest pain point?<\/strong><\/li><\/ul><p class=\"p1\">The biggest pain point is if the site crashes !!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2872\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2872\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">User Interview 2 <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2872\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2872\"><ul><li class=\"p1\"><strong>How much time do you typically spend on the website?<\/strong><\/li><\/ul><p>Around 20 mins<\/p><ul><li class=\"p1\"><strong>What do you like about how you currently make a purchase on the site?<\/strong><\/li><\/ul><p class=\"p1\">\u00a0I really like the way the Products are described. I know exactly what ingredients are being used.\u00a0<\/p><ul><li class=\"p1\"><strong>What is the biggest pain point?<\/strong><\/li><\/ul><p>There isn\u2019t really one!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2873\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2873\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">User Interview 3<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2873\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2873\"><ul><li class=\"p1\"><strong>How much time do you typically spend on the website?<\/strong><\/li><\/ul><p>I would say on a day I want to just have a look probably 20 mins. But I usually know what I want to buy, so around 10 mins.<\/p><ul><li class=\"p1\"><strong>What do you like about how you currently make a purchase on the site?<\/strong><\/li><\/ul><p class=\"p1\">I like the easy navigation of products. The way they show best sellers etc. Makes it a lot easier to find what I&#8217;m after.<\/p><ul><li class=\"p1\"><strong>What is the biggest pain point?<\/strong><\/li><\/ul><p>Not so much a pain point but I feel as if the website is missing something to give it a wow factor.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2874\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2874\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">User Interview 4<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2874\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2874\"><ul><li class=\"p1\"><strong>How much time do you typically spend on the website?<\/strong><\/li><\/ul><p>Between 10-20 mins<\/p><ul><li class=\"p1\"><strong>What do you like about how you currently make a purchase on the site?<\/strong><\/li><\/ul><p class=\"p1\">\u00a0I like how quick and easy it is.<\/p><ul><li class=\"p1\"><strong>What is the biggest pain point?<\/strong><\/li><\/ul><p>Nothing i think the site is fine.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdd4535 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdd4535\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4065eee\" data-id=\"4065eee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43f100d elementor-widget elementor-widget-image\" data-id=\"43f100d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"437\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-09.50.27-768x447.png\" class=\"attachment-medium_large size-medium_large wp-image-25375\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-09.50.27-768x447.png 768w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-09.50.27-300x175.png 300w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-09.50.27-1024x596.png 1024w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-09.50.27.png 1416w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba72250 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba72250\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7da332b\" data-id=\"7da332b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d1890e elementor-widget elementor-widget-heading\" data-id=\"3d1890e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quantitative User Research<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea09547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea09547\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c8198e3\" data-id=\"c8198e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c40b5d elementor-widget elementor-widget-image\" data-id=\"6c40b5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"452\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/11\/Screenshot-2022-08-19-at-10.09.39.png\" class=\"attachment-medium_large size-medium_large wp-image-26036\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/11\/Screenshot-2022-08-19-at-10.09.39.png 764w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/11\/Screenshot-2022-08-19-at-10.09.39-300x181.png 300w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/11\/Screenshot-2022-08-19-at-10.09.39-100x60.png 100w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ce13ca\" data-id=\"1ce13ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec0a3a4 elementor-widget elementor-widget-image\" data-id=\"ec0a3a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"448\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-09.59.26-768x459.png\" class=\"attachment-medium_large size-medium_large wp-image-25377\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-09.59.26-768x459.png 768w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-09.59.26-300x179.png 300w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-09.59.26.png 968w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c8714f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c8714f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1abf28c\" data-id=\"1abf28c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88dc434 elementor-widget elementor-widget-spacer\" data-id=\"88dc434\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-674142a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"674142a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ca194e\" data-id=\"9ca194e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d7ad48 elementor-widget elementor-widget-heading\" data-id=\"6d7ad48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key Findings<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21ab179 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21ab179\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f736c37\" data-id=\"f736c37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-625d258 elementor-widget elementor-widget-text-editor\" data-id=\"625d258\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>The users like the way the website was able to work in a <strong>quick and easy<\/strong> way.<\/li><li>They really liked the <strong>easy navigation<\/strong> around the site. They could find best sellers etc very quickly.<\/li><li>They also found the <strong>product descriptions<\/strong> to be very helpful.\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a2b80e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a2b80e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ddc3cc\" data-id=\"7ddc3cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ac2c59 elementor-widget elementor-widget-spacer\" data-id=\"5ac2c59\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aac7e42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aac7e42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c9ab3f\" data-id=\"0c9ab3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b88220 elementor-widget elementor-widget-heading\" data-id=\"5b88220\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Information Architecture <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5892136 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5892136\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68aff0d\" data-id=\"68aff0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-350591f elementor-widget elementor-widget-image\" data-id=\"350591f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"217\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-13.35.24-768x222.png\" class=\"attachment-medium_large size-medium_large wp-image-25420\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-13.35.24-768x222.png 768w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-13.35.24-300x87.png 300w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-13.35.24-1024x297.png 1024w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-13.35.24-1536x445.png 1536w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-13.35.24.png 1782w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b106a2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b106a2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bacc04e\" data-id=\"bacc04e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9748ad7 elementor-widget elementor-widget-heading\" data-id=\"9748ad7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ideation <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dfa551 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dfa551\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9304ecf\" data-id=\"9304ecf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ac6437 elementor-widget elementor-widget-image\" data-id=\"8ac6437\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"369\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-11.20.07-1024x504.png\" class=\"attachment-large size-large wp-image-25390\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-11.20.07-1024x504.png 1024w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-11.20.07-300x148.png 300w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-11.20.07-768x378.png 768w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-11.20.07.png 1316w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2b964e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2b964e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a08c88\" data-id=\"2a08c88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-390e935 elementor-widget elementor-widget-spacer\" data-id=\"390e935\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15abdb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15abdb1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d5c4e8e\" data-id=\"d5c4e8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-862690c elementor-widget elementor-widget-heading\" data-id=\"862690c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Low Fidelity Wireframe<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9cbf3 elementor-widget elementor-widget-text-editor\" data-id=\"cb9cbf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>My first initial sketch ideas used information gathered from user research.\u00a0<\/p><p>Things that I needed to consider whilst doing my initial designs;<\/p><p>The driving force will be keeping the branding colours the same.<\/p><p>Adding photography and images.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c72ab3\" data-id=\"1c72ab3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd696c2 elementor-widget elementor-widget-image\" data-id=\"dd696c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"408\" height=\"592\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/IMG_0816.jpg\" class=\"attachment-medium_large size-medium_large wp-image-25385\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/IMG_0816.jpg 408w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/IMG_0816-207x300.jpg 207w\" sizes=\"auto, (max-width: 408px) 100vw, 408px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9ab2b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9ab2b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9605de9\" data-id=\"9605de9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d6eca1 elementor-widget elementor-widget-spacer\" data-id=\"0d6eca1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14d637d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14d637d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6028c9c\" data-id=\"6028c9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aab9aad elementor-widget elementor-widget-image\" data-id=\"aab9aad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"1190\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-14.15.55.png\" class=\"attachment-medium_large size-medium_large wp-image-25404\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-14.15.55.png 624w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-14.15.55-157x300.png 157w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-19-at-14.15.55-537x1024.png 537w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eceb7f9\" data-id=\"eceb7f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7823f2c elementor-widget elementor-widget-heading\" data-id=\"7823f2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mid Fidelity Wireframe<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c56389a elementor-widget elementor-widget-text-editor\" data-id=\"c56389a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From my initial low-fidelity sketches I drew up these mid-fidelity wireframes on Figma.\u00a0<\/p><p>I used a 4 x 12 grid system to base my designs to ensure consistency throughout my designs.<\/p><p>I tried out two different variations for each design segment because I wanted to give these options to my users to test and find out which ones they prefer.<\/p><p><span style=\"font-size: var(--go--font-size);background-color: var(--go--color--background,0,0,100%);color: var(--go--color--text);font-family: var(--go--font-family);letter-spacing: var(--go--letter-spacing,normal)\">Whilst creating these designs I used the ideas of Jacobs&#8217;s law (users prefer to use sites that are similar to other sites) so I based some of the designs on sites I&#8217;ve already visited.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e0becc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e0becc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c77ddd6\" data-id=\"c77ddd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-679440b elementor-widget elementor-widget-spacer\" data-id=\"679440b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f937c36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f937c36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-24432b7\" data-id=\"24432b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e308f4 elementor-widget elementor-widget-heading\" data-id=\"9e308f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">High Fidelity Wireframes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13648f5 elementor-widget elementor-widget-text-editor\" data-id=\"13648f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is the design stage where things like images and colours come into play. It then really starts to feel like your ideas come to life. It is important to consider certain areas whilst in this design stage. Some of these are as followed;<\/p><p>Does this adhere to the accessibility checklist?\u00a0<\/p><p>Does this still represent the brand?<\/p><p>Is this designed in a way that works with UX laws etc, Jakob\u2019s Law?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-599d200\" data-id=\"599d200\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3485fc elementor-widget elementor-widget-image\" data-id=\"f3485fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"1000\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-10.09.58.png\" class=\"attachment-medium_large size-medium_large wp-image-25409\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-10.09.58.png 586w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-10.09.58-176x300.png 176w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b29fde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b29fde\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ba2e03\" data-id=\"7ba2e03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-423d7c4 elementor-widget elementor-widget-spacer\" data-id=\"423d7c4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f685119 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f685119\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4b647c\" data-id=\"a4b647c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7063c89 elementor-widget elementor-widget-heading\" data-id=\"7063c89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lush Cosmetics Webpage Prototype<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-034c62e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"034c62e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90cf29c\" data-id=\"90cf29c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a99e173 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a99e173\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d5077e\" data-id=\"0d5077e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0480981 elementor-widget elementor-widget-spacer\" data-id=\"0480981\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a493c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a493c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d65537\" data-id=\"7d65537\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd71a68 elementor-widget elementor-widget-image\" data-id=\"bd71a68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"405\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-21-at-16.58.24-768x415.png\" class=\"attachment-medium_large size-medium_large wp-image-25529\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-21-at-16.58.24-768x415.png 768w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-21-at-16.58.24-300x162.png 300w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-21-at-16.58.24-1024x554.png 1024w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-21-at-16.58.24.png 1420w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1417fd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1417fd2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d43e9bc\" data-id=\"d43e9bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2adb77 elementor-widget elementor-widget-heading\" data-id=\"b2adb77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">User Testing Interviews<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-226a815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"226a815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-236a496\" data-id=\"236a496\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-471fbc6 elementor-widget elementor-widget-accordion\" data-id=\"471fbc6\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7451\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-7451\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Lush Shopper 1<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7451\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-7451\"><p class=\"p1\"><strong>What do you think of the Redesign of the Lush website?<\/strong><\/p><p class=\"p1\">I really like the white background I think it really helps put all the attention on the wonderful products.<\/p><p><strong>Can you see yourself ever using this product? <\/strong><\/p><p class=\"p2\"><span class=\"Apple-converted-space\">Yes, it\u2019s very easy to navigate.\u00a0<\/span><\/p><p class=\"p2\"><strong>Was there anything surprising or unexpected about this product? <\/strong><\/p><p class=\"p2\"><span class=\"Apple-converted-space\">\u00a0I loved the animation. Thought that was fun.<\/span><\/p><p class=\"p1\"><strong>Was there anything missing from this product that you expected? <\/strong><\/p><p>Don&#8217;t think so!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7452\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-7452\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Lush Shopper 2<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7452\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-7452\"><p class=\"p1\"><strong>What do you think of the Redesign of the Lush website?<\/strong><\/p><p class=\"p1\">I like how simple it looks. It looks very clean.<\/p><p><strong>Can you see yourself ever using this product? <\/strong><\/p><p class=\"p2\"><span class=\"Apple-converted-space\">Yes! it looks easy to navigate.<\/span><\/p><p class=\"p2\"><strong>Was there anything surprising or unexpected about this product? <\/strong><\/p><p class=\"p2\"><span class=\"Apple-converted-space\">\u00a0Nothing surprising. It feels like its Lush website!<\/span><\/p><p class=\"p1\"><strong>Was there anything missing from this product that you expected? <\/strong><\/p><p>I would have liked to have seen the basket page and how to navigate that.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e88cc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e88cc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72cf890\" data-id=\"72cf890\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e76ffac elementor-widget elementor-widget-heading\" data-id=\"e76ffac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key Findings <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cedf2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cedf2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57b1c93\" data-id=\"57b1c93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77ff731 elementor-widget elementor-widget-text-editor\" data-id=\"77ff731\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>The users like the way the website was <strong>simple<\/strong> and<strong> easy to navigate.<\/strong><\/li><li>They really liked the <strong>animation<\/strong> on the landing page<\/li><li>They also made a comment that it<strong> &#8216;felt like a lush website&#8217;<\/strong> to me this is upholding <strong>banding identity.<\/strong><\/li><li>They wanted more details with further pages to see how they would navigate that.<\/li><li>They also like the white background as it then put all the attention onto the product.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-574f154 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"574f154\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-552126e\" data-id=\"552126e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce39be1 elementor-widget elementor-widget-spacer\" data-id=\"ce39be1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-462c895 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"462c895\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4251e19\" data-id=\"4251e19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef8e408 elementor-widget elementor-widget-heading\" data-id=\"ef8e408\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Accessibility Testing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0987aef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0987aef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6353e83\" data-id=\"6353e83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62fef55 elementor-widget elementor-widget-text-editor\" data-id=\"62fef55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It&#8217;s really important to follow the accessibility checklist to ensure all areas have been considered whilst making a design. Because of this checklist, I went back through my designs and made some changes.<\/p><p>Some of the changes I made are having my clickable headers unlined and I made sure that there is a suitable box that hoovers around the item to show you that it is a clickable link.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2738273 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2738273\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c532e5b\" data-id=\"c532e5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0bf799 elementor-widget elementor-widget-spacer\" data-id=\"b0bf799\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93adc81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93adc81\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c03094\" data-id=\"1c03094\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bfd76c elementor-widget elementor-widget-image\" data-id=\"2bfd76c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"460\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-10.35.16-768x471.png\" class=\"attachment-medium_large size-medium_large wp-image-25412\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-10.35.16-768x471.png 768w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-10.35.16-300x184.png 300w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-10.35.16-1024x628.png 1024w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-10.35.16-1536x943.png 1536w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-10.35.16-2048x1257.png 2048w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a280b55\" data-id=\"a280b55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84a7705 elementor-widget elementor-widget-text-editor\" data-id=\"84a7705\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I ran the website&#8217;s main colours through the adobe contrast checker to see if the site would be accessible for people with certain disabilities. The results i found were pretty good as all parts passed the test!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c03aa7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c03aa7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cb3698\" data-id=\"6cb3698\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23dfbef elementor-widget elementor-widget-heading\" data-id=\"23dfbef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Final Designs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ab1685 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ab1685\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c3487b7\" data-id=\"c3487b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07e2825 elementor-widget elementor-widget-image\" data-id=\"07e2825\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"491\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-21-at-11.47.09-768x503.png\" class=\"attachment-medium_large size-medium_large wp-image-25503\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-21-at-11.47.09-768x503.png 768w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-21-at-11.47.09-300x196.png 300w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-21-at-11.47.09-1024x671.png 1024w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-21-at-11.47.09.png 1292w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f1a9093\" data-id=\"f1a9093\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86db1f4 elementor-widget elementor-widget-image\" data-id=\"86db1f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"491\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-15.28.17-768x503.png\" class=\"attachment-medium_large size-medium_large wp-image-25462\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-15.28.17-768x503.png 768w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-15.28.17-300x197.png 300w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-15.28.17-1024x671.png 1024w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-15.28.17.png 1032w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0468ffa\" data-id=\"0468ffa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03efce2 elementor-widget elementor-widget-image\" data-id=\"03efce2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"488\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-15.28.25-768x500.png\" class=\"attachment-medium_large size-medium_large wp-image-25502\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-15.28.25-768x500.png 768w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-15.28.25-300x195.png 300w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-15.28.25-1024x666.png 1024w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-15.28.25.png 1036w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d51e0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d51e0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ef4327\" data-id=\"6ef4327\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3cd40f elementor-widget elementor-widget-text-editor\" data-id=\"c3cd40f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I took screenshots of Lush&#8217;s Logo and their own tailored font.<br \/>Other than those two fonts they mainly use Helvetica at a regular weight and around the 16px minimum as per the accessibility checklist.<\/p><p>I added the arrows as I think they really showcase the brand&#8217;s style.<\/p><p>The colour system used is mainly between two colours black and white. I wanted to keep it simple and wanted the products to be the colour! I think this helped with the user testing as they preferred the simple use of colours.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a61e879 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a61e879\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0a233a\" data-id=\"b0a233a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67ae49e elementor-widget elementor-widget-image\" data-id=\"67ae49e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"214\" height=\"300\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-12.45.42-214x300.png\" class=\"attachment-medium size-medium wp-image-25418\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-12.45.42-214x300.png 214w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-12.45.42.png 628w\" sizes=\"auto, (max-width: 214px) 100vw, 214px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec61140\" data-id=\"ec61140\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-235d92d elementor-widget elementor-widget-image\" data-id=\"235d92d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"218\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Untitled_Artwork-10-300x218.png\" class=\"attachment-medium size-medium wp-image-25451\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Untitled_Artwork-10-300x218.png 300w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Untitled_Artwork-10-1024x743.png 1024w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Untitled_Artwork-10-768x558.png 768w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Untitled_Artwork-10-1536x1115.png 1536w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Untitled_Artwork-10.png 1671w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-663eb98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"663eb98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9ecca6\" data-id=\"a9ecca6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55da387 elementor-widget elementor-widget-heading\" data-id=\"55da387\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><u>Aesthetic- Usability Effect<\/u><br>Users often perceive aesthetically pleasing design as a design that\u2019s more usable.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d09aae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d09aae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3345b09\" data-id=\"3345b09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68c69c7 elementor-widget elementor-widget-text-editor\" data-id=\"68c69c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When doing user interviews one of the users said that one of their pain points was when the site crashes. With this in mind, I tried to keep to the UX law of the Aesthetic Usability Effect as surveys have shown that People are more tolerant of minor usability issues when the design of a product or service is aesthetically pleasing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b41a112\" data-id=\"b41a112\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-182d544 elementor-widget elementor-widget-image\" data-id=\"182d544\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"287\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-11.34.42-300x287.png\" class=\"attachment-medium size-medium wp-image-25450\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-11.34.42-300x287.png 300w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-11.34.42.png 762w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3eb98c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3eb98c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fe83b9\" data-id=\"7fe83b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44e5ee3 elementor-widget elementor-widget-spacer\" data-id=\"44e5ee3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfcb6c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfcb6c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-830a9a0\" data-id=\"830a9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18a3dfd elementor-widget elementor-widget-heading\" data-id=\"18a3dfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><u>Jakobs Law<\/u><br>\nUsers spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a97716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a97716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-986c7aa\" data-id=\"986c7aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8d13de elementor-widget elementor-widget-image\" data-id=\"e8d13de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"282\" height=\"300\" src=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-11.27.00-282x300.png\" class=\"attachment-medium size-medium wp-image-25448\" alt=\"\" srcset=\"https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-11.27.00-282x300.png 282w, https:\/\/thestudiodigital.co.uk\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-20-at-11.27.00.png 748w\" sizes=\"auto, (max-width: 282px) 100vw, 282px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d48f85b\" data-id=\"d48f85b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b3696b elementor-widget elementor-widget-text-editor\" data-id=\"5b3696b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When doing user research a lot of the results gave me the indication that they really liked the site as it was. So I decided to keep a lot of things the same. This also works with Jakob&#8217;s Law. When making changes, minimise discord by empowering users to continue using a familiar version for a limited time<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b7b31b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b7b31b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a2f727\" data-id=\"4a2f727\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c963735 elementor-widget elementor-widget-spacer\" data-id=\"c963735\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fafcc3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fafcc3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17da64a\" data-id=\"17da64a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a2ee5b elementor-widget elementor-widget-heading\" data-id=\"0a2ee5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Final Thoughts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b889f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b889f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b72a214\" data-id=\"b72a214\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c941596 elementor-widget elementor-widget-text-editor\" data-id=\"c941596\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>My final thoughts on this project are&#8230; that the work is never done!<\/p><p>There is so much more I&#8217;d like to explore with the brand. I would quite like to expand the animation features throughout the site and not just on the landing page.<\/p><p>Animation and motion graphics spark such a good reaction with users I feel it would really work with the brand in leveraging their potential income and making it an unforgettable experience when shopping online.<\/p><p>Another area I want to go into more detail would be the user flow. I believe I just scratched the surface with my design.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e959e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e959e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8017c5a\" data-id=\"8017c5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-495f4ea elementor-widget elementor-widget-text-editor\" data-id=\"495f4ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Project work-\u00a0 Kimberly Hill<\/p><p>Photographs- https:\/\/www.lush.com\/uk\/en<\/p><p>Illustrations- Kimberly Hill<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lush Cosmetics Webpage &#8211; Redesign My goal for this project is to design a solution to help increase conversion rates and referrals. Lush Cosmetics, created in 1995, is an ethical skincare and beauty brand. Lush has\u00a0always been at the forefront of innovative products. They stand by only using natural ingredients and banning any animal testing. &hellip; <\/p>\n","protected":false},"author":1,"featured_media":25448,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","rara_portfolio_categories":[17],"class_list":["post-25960","rara-portfolio","type-rara-portfolio","status-publish","has-post-thumbnail","hentry","rara_portfolio_categories-web-design"],"_links":{"self":[{"href":"https:\/\/thestudiodigital.co.uk\/index.php?rest_route=\/wp\/v2\/rara-portfolio\/25960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thestudiodigital.co.uk\/index.php?rest_route=\/wp\/v2\/rara-portfolio"}],"about":[{"href":"https:\/\/thestudiodigital.co.uk\/index.php?rest_route=\/wp\/v2\/types\/rara-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/thestudiodigital.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thestudiodigital.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25960"}],"version-history":[{"count":32,"href":"https:\/\/thestudiodigital.co.uk\/index.php?rest_route=\/wp\/v2\/rara-portfolio\/25960\/revisions"}],"predecessor-version":[{"id":26194,"href":"https:\/\/thestudiodigital.co.uk\/index.php?rest_route=\/wp\/v2\/rara-portfolio\/25960\/revisions\/26194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thestudiodigital.co.uk\/index.php?rest_route=\/wp\/v2\/media\/25448"}],"wp:attachment":[{"href":"https:\/\/thestudiodigital.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25960"}],"wp:term":[{"taxonomy":"rara_portfolio_categories","embeddable":true,"href":"https:\/\/thestudiodigital.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Frara_portfolio_categories&post=25960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}